Welcome to The Irish Fashion Surprise
At The Irish Fashion Surprise, we believe fashion should be exciting, personal, and full of joy—and that’s exactly what we deliver through our monthly mystery boxes. Born from a love of Irish design and the thrill of the unexpected, we’ve created a unique way for fashion lovers to discover new styles curated just for them.
What We Do
Each month, we handpick a selection of stylish clothing and footwear from emerging Irish designers and trusted local brands, then pack them into a beautifully wrapped mystery box tailored to your taste. Whether you prefer bold prints, minimalist silhouettes, or statement footwear, our boxes bring the heartbeat of Irish fashion straight to your door. No guesswork. Just pure, delightful discovery.
Topics We Cover
Our focus is on contemporary Irish fashion: from sustainable knitwear and handcrafted footwear to modern streetwear and timeless accessories. We spotlight independent designers across Ireland, celebrate local craftsmanship, and help you build a wardrobe that reflects both your individuality and the vibrant spirit of Irish style.
About the Creator
I’m Aisling O’Donnell, founder of The Irish Fashion Surprise. As a lifelong lover of fashion and a proud Dubliner, I’ve spent years exploring the hidden gems of Ireland’s design scene. I noticed how many talented local creators struggled to reach wider audiences—and how many shoppers craved something more personal than mass-produced trends. So I created this box: a bridge between Irish artisans and fashion-forward individuals who want to wear something meaningful, unique, and proudly Irish.
Why This Website Exists
This isn’t just a subscription service—it’s a movement. I wanted to give people more than clothes; I wanted to give them stories. Each item in your box has a maker behind it, a workshop in Galway or a studio in Cork, a passion that deserves to be seen. By choosing The Irish Fashion Surprise, you’re not just updating your wardrobe—you’re supporting local talent and embracing a slower, more intentional way of dressing.
Our Values
We believe in transparency, sustainability, and authenticity. Every box is curated with care, using ethical suppliers wherever possible. We don’t mass-produce or overstock—we listen to our community, adapt to your feedback, and celebrate individuality. No two boxes are exactly alike, because no two people are.
Contact Us
Have a question? Want to suggest a designer? Just want to say hello? We’d love to hear from you. Reach out anytime at [email protected] or visit us at our base in Dublin: St. Patrick’s Cathedral, St. Patrick’s Close, Dublin 8, D08 H6X3, Ireland.
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